Li Fong is a Chartered Accountant with over 12 years’ experience in audit and assurance and corporate advisory.

He spent more than 6 years in the Audit & Assurance Division of a top tier Big Four accounting firm in Malaysia, where he managed and led audit assignments from multinational corporations to public listed companies and specialising in consumer, industrial products and real estate. Subsequently, he joined a Big Four international accounting firm in London, specialising in real estate assurance services, before returning to his family’s SME accounting practice in Malaysia which he successfully grew the practice by almost 3 times within a short span of 4 years.

In addition to overseeing his SME accounting practice, he subsequently joined as a director in the corporate advisory division of the 5th largest accounting firm in Malaysia, specialising in financial due diligence, valuations and mergers and acquisitions.

As the Principal of Equity & Capital Markets, Li Fong possesses strong analytical skills from his past experience in assurance and corporate advisory and also has the ability to identify value beyond numbers. He is passionate towards client service and delivering successful outcomes for each of his clients.

Li Fong is a member of the Institute of Chartered Accounts England of Wales (ICAEW), the Malaysian Institute of Accountants, and holds a Bachelor of Commerce (Hons) Accounting and Finance from University of West of England, Bristol. Li Fong is also an active member of Entrepreneur’s’ Organisation (EO) Malaysian Chapter.